Description
Sage STRATEGY:
Timeline 3 – Spread out the investment with the most time to refine the new look.
SOFT LAUNCH: December 3, this is the earliest possible to get your presence back up online.
FULL LAUNCH: January 29
INVESTMENT: Two installments of $3,500, one now, one on December 30.
PHASE 1:
• Recover lost data and organize retrieved text and images
• Collect any additional content needed
PHASE 2:
• Set up new hosting service with backup plan
• Redirect domain
• Create soft launch website to restore online presence
• Contact info and abridged select content will be included
PHASE 3:
• Design new branding based on example sites of competition, and modern style
• Logo design, color palette, brand guide
• Mobile first design approach ensures optimal experience on all devices
• Set up credit card service for online shopping
• New shop with all skincare products
• Strategic CTAs
• Integration of mailing list
PHASE 4:
• Full launch of newly designed website
• SEO strategy
• Content marketing strategy
• Email marketing strategy
• Training on how to manage shop orders and customers
• Maintenance plan
• Instagram Shop
